Project Name: Strengthening Internationalization with a focus on diversification, marketing / organizational / production innovation
Project code: NORTE-02-0752-FEDER-034347
Main objective: Strengthen the competitiveness of small and medium-sized companies
Region of intervention: NORTH
Beneficiary entity: ADIFAFE-ACESSÓRIOS TEXTEIS, LDA
Approval date: 2018-04-18
Start date: 02-10-2017
Conclusion date: 01-10-2021
Total eligible cost: €128,600.00
European Union financial support: ERDF: €57,870.00
Objectives, activities and expected/achieved results: The strategic objectives include:
- Structured investment plan in an internationalization process that boosts the growth of turnover by close to 175%, based essentially on the growth of the international turnover (to grow by close to 2,177%) representing around 66% of the total turnover;
- Increase strategic positioning in the markets in which we already operate and be able to diversify the markets in which we operate (operating in 8 new markets, 10 in total);
- Investing in new models and marketing techniques, namely in terms of digital marketing, as a means of promotion and awareness, directly reflecting in the increase in orders by more than 50%;
- Innovate organizationally by hiring highly qualified technical staff for the management of international business, with the aim of raising and innovating skills, processes and internal procedures.
